As if it’s name wasn’t cool enough, Iceland brilliantly** calls itself “The Land of Fire & Ice”. We’ve seen lots of ice; it’s time for some fire.

Hverir in the NW of the country, is Martian landscape that bubbles & steams like…um, I don’t know – this place was unique to me.

**Iceland really does have the best PR & marketing ever. I mean, it’s small, cold, and remote, and the Vikings were terrible people, but both are now beloved throughout the world. If your business needs to rebound from bad positioning, and centuries-long bad deeds, I recommend contacting the Iceland Tourism Bureau.