YouTube is the US’s most popular social media site, music destination, and one of the country’s largest cable TV providers →

Everybody with kids knows their kids log tons of time on YouTube, but I don’t think they understand how big & important YouTube really is to ALL people. I’d say 80% of my video content consumption is on YouTube, despite having paid subscriptions to Netflix, Hulu, Disney+, and Amazon Prime (and no paid subscription to YouTube!)

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