DYDit Data Review: Q1 2024

DYDit has been live with real, paying customers (other than me!) for 3+ months. That means I now have some tasty data nuggets to consume, digest, and get energy from. Here are the top 3 things I’ve foraged:

#1 → Folks answer the daily “Did You Do it Today?” check-in with “Yes” 62% of the time

This is great! Although doing your habit every single day and getting to 100% is the goal, there’s no way this is the reality of how most people live their lives. I despise keeping track of streaks, and have long thought that it’s the % of time that you do/achieve something that’s the most important stat, and the one to keep users focused on.

Takeaway → Double-down on emphasizing to users that it’s their overall “Yes” % that they should focus on, and celebrate.

---

#2 → The most common time to check in is ~8pm, but people don’t actually check in every day

I built the app experience thinking that people would treat the daily message as a friendly, end-of-day prompt to see how things went. That 8pm is the most common time proves this out. BUT, what I didn’t expect is how often people sometimes batch their check-ins, eg. log the past few days all at once.

Takeaway → You can manually add check-ins to the calendar for days that were skipped, but it’s sort of a hidden feature. I hate when folks aren’t using the app much, and I suspect that many of them stopped after missing a few days of check-ins. I need to better surface the manual, after-the-fact check-in method, and encourage folks to keep trying to build their habit in the app even if they haven’t used it in a few days.

---

#3 → “Exercise for # minutes” is the most common habit people are trying to build

The # of minutes they committed to varied, but ‘working out’ is the clear top commitment choice. “Meditate” breathed its way into the second most common, and “Eat Healthier” nibbled into third. No real surprises here. What was surprising, though, is how popular “Stretch” is as a habit. Guess the app users, like me, are older & need to try to prevent those mysterious injuries that happen when you’re sleeping.

Takeaway → Since there are some clear favorites, use these specific habits more when explaining the app & in examples. Perhaps also make it easier for folks to choose these habits when signing up for the app or trying it out.

---

Data is indeed nourishing, and I’m looking forward to my next quarterly evaluation meal in a couple of months (I promise the food analogies will be 86ed in that one).

Start cooking up some data for yourself → https://didyoudoittoday.com/